Pepsi and Ocean Spray expand distribution alliance

The agreement includes five Ocean Spray brand juices:

• 100% Apple
• 100% Orange
• Ruby Red Grapefruit
• Pineapple Peach Mango
• Strawberry Kiwi.

In conjunction with Ocean Spray’s 2010 blueberry innovations, PCNAB will also distribute a 15.2oz blueberry juice cocktail, the first of its kind to be nationally distributed.

PCNAB and Ocean Spray teamed up in 2006 to forge a successful strategic alliance that brought Ocean Spray’s highly regarded single-serve cranberry juice products to Pepsi bottlers. The net effect of the addition of these other flavours, according to Tom Silk, vice president of marketing for hydration and juice brands, Pepsi-Cola North America Beverages, will bring more healthy Ocean Spray products to a greater consumer audience.

“We have had a licensing agreement in effect with Ocean Spray for three years and we’re excited to offer our retail customers more Ocean Spray options,” said Silk. “Ocean Spray juices and juice drinks represent an important part of our overall beverage strategy, particularly from a wellness standpoint. Not only is an Ocean Spray pioneering beverage innovation with sought-after superfruits like cranberries and blueberries, they have broad equity in a variety of healthy, great-tasting juice options.”

“We’re proud of our association with Pepsi,” added Keith Benoit, senior director of Special Markets. “The Ocean Spray name has come to represent quality to Americans everywhere, and we know Pepsi’s distribution strength will bring these flavours and our brand to health-conscious consumers all across the country.”

Source: Pepsi-Cola North America Beverages