Ventures Food and Beverage, an accelerator group within Pepsi Bottling Ventures, is reintroducing the Orangina soft drink to the North American market.
According to a statement from Ventures Food and Beverage, the company will return Orangina to its original recipe of sparkling water, real citrus juices and mandarin orange pulp, in an effort to keep pace with consumer demand for natural ingredients.
The company will also be reintroducing the brand’s signature glass bottle, while cans and plastic bottles of the soft drink will also be released.
Orangina will be available for purchase in retailers across the US and Canada, and will also be available for purchase online.
Paul Finney, CEO, Pepsi Bottling Ventures, said: “There is a worldwide affinity for Orangina and we are excited to celebrate this new chapter for the iconic brand.
“This opportunity allows Ventures Food and Beverage to deepen our relationship and collaboration with Orangina’s global owner and our parent company, Suntory.”
© FoodBev Media Ltd 2020