However, the soft drink company has less to bare than Maradona (we think). Pepsi will sell its bottles with no labels for a week in Argentina if the country wins the football tournament.
The Advertising Age website has a picture of the bottle wearing just a slinky little number around its neck (often referred to as a ‘label’).
According to a few England fans I bumped into recently, Maradona has worn many labels over the years, though none appropriate to mention in this article.
It’s a great marketing trick that works even if Argentina doesn’t win the World Cup. Talk about a safe bet.
Shaun Weston is editor of FoodBev.com. You can contact him here, or read his WordPress blog here.
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