Working with TBWA Belgium, Pepsi created the Pepsi Like Machine, a Facebook-connected method of distributing samples while collecting beverage preferences from users who offered up likes.
As you can see from the video below, received slimmed-down cans of Pepsi after liking the brand with their smartphone or the machine’s own touchscreen interface.
.
On the Pepsi YouTube channel, the company described the initiative as ‘an easy way to engage with consumers and know who is liking and drinking our product at the same time’.
See the FoodBev Pepsi Gallery.
© FoodBev Media Ltd 2024