PepsiCo has signed a distribution agreement with Australian soft drinks producer Bundaberg, which will increase the availability of Bundaberg drinks in the US.
Bundaberg is one of the market leaders in the US ginger beer segment, and the agreement will make Bundaberg’s drinks available in more than 400,000 stores across the US.
The brand’s full US drinks range includes root beer, guava, blood orange and other flavoured soft drinks in addition to its signature ginger beer.
Bundaberg will continue to operate as an independent company after the agreement comes into effect on March 26.
Scott Finlow, PepsiCo global foodservice vice-president of insights and innovation said: “Within PepsiCo’s broad food and beverage portfolio, Craft continues to be an important category for us.
“Bundaberg delivers on what US consumers are seeking, and by leveraging the strength and scale of our national distribution network, we are able to get Bundaberg’s iconic Ginger Beer and other refreshing beverages onto shelves and into the hands of people across the country.”
Derika Legg, general manager sales, Bundaberg Brewed Drinks added: “We’ve built our own distribution network globally but given the rapidly growing demand of the US consumer base seeking craft-brewed beverages, this was the ideal next step for Bundaberg.
“PepsiCo is a great partner because they believe in the growth of the category and have world-class national distribution capabilities that will allow us to make our products available to many more people.”
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