Tropicana is claimed to be the first consumer brand in North America to be independently certified by the Carbon Trust.
Working together with the Columbia Earth Institute, PepsiCo has calculated the life cycle carbon footprint of the 64oz container of Tropicana Pure Premium Orange Juice.
The Carbon Trust, a UK government-backed independent organisation established to address climate change, has certified the footprint, giving PepsiCo a verifiable benchmark against which the company can measure greenhouse gas reduction progress.
“We’re thrilled that PepsiCo has stepped forward as the first company to apply our rigorous standard in North America, and that the company is committed to taking steps to reduce the carbon footprint of its products,” said Tom Delay, chief executive of the Carbon Trust.
“Everything we do or buy has a carbon impact, and establishing a globally recognised method of measurement is an important step in tackling climate change. PepsiCo is leading the way, and we hope that some of the other companies we’re working with in the US will soon follow its example.”
Indra Nooyi, chairwoman and PepsiCo CEO, said: “PepsiCo’s partnership with the Carbon Trust is a significant step in our environmental sustainability journey. As part of our company-wide ‘Performance with Purpose’ initiative, we’re committed to reducing our overall environmental impact. Understanding what contributes to the carbon footprint of our products is critical to achieving our sustainability commitments and to driving efficiency gains across our global business.”
“A firm commitment to environmental sustainability is in our DNA, so this is a natural step for Tropicana,” said Neil Campbell, president of Tropicana Products North America.
“We will use these findings to target our efforts to reduce our carbon footprint and build on our sustainability programmes,” he added. “Tropicana’s initiatives to recycle waste – including turning discarded orange peel into cattle feed, and to use more renewable energy – have already contributed to savings and decreased our impact on the environment.”
The Carbon Trust conducted an independent and extensive review of scientific life cycle data and certified the carbon footprint of a standard 64oz carton of Tropicana Pure Premium Orange Juice by: “Mapping the product life cycle – from growing and squeezing oranges and getting the container on the shelves, to finally disposing of or recycling the packaging.”
Source: The Carbon Trust
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