As part of a five-year partnership called Recycle for Nature, PepsiCo will expand the availability of recycling bins in the US, beginning where they’re needed most: at gas stations and convenience stores.
According to a PepsiCo national survey, 81% of Americans say they would recycle beverage containers at a retail location if proper bins were available. At away-from-home locations, recycling bins are available only 12% of the time.
This project is part of PepsiCo’s collaboration with Walmart to increase recycling and investment in the Closed Loop Fund. The Fund is a programme that will provide financing to municipalities and other organisations whose goal is to provide people access to recycling when and where they need it.
PepsiCo is now tackling on-the-go and curbside recycling as part of its goal to help drive the US beverage container recycling rate to 50% by 2018. The US beverage container recycling rate is currently at 42% according to the American Beverage Association.
“As our population and economies grow, already-stressed water sources will face unprecedented pressure,” said Mark R Tercek, president and CEO of The Nature Conservancy. “Protecting the rivers that provide clean, reliable water for people and nature is one of the smartest investments that forward-thinking companies can make.”
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