PepsiCo has introduced Lifewtr Immune Support across the US, marking the first product extension for the bottled water brand since its inception in 2017.
The new beverage features 10% of the recommended daily value of zinc and is designed to hydrate and support normal immune function.
“Research has shown that consumers are increasingly prioritising beverages with functional ingredients that support health and wellness, particularly those that aid normal immune function,” said Zach Harris, vice president of the water portfolio at PepsiCo Beverages North America.
“Because we are committed to matching that demand with industry-leading innovation, we’re thrilled to launch the Lifewtr brand’s first line extension, Lifewtr Immune Support.”
The bottle features a code-based design from Zach Lieberman, as the brand continues to provide exposure for artists, advancing and showcasing sources of creativity.
Lifewtr Immune Support is now available at retailers nationwide in 1 litre bottles.
© FoodBev Media Ltd 2020
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