PepsiCo has unveiled three flavours of sparkling lemonade in Canada, the US and Western Europe, as part of a line-up of drinks called 7UP Lemon Lemon.
The premium new options – almost unrecognisable from the rest of the 7UP brand – are available in lemon, white peach, and cucumber-mint varieties.
Launching just in time for summer, the range will seek to encourage consumers to escape their busy daily routine and enjoy the outdoors, the sunshine and the open air during the summer months.
Logan Chambers, director of marketing for PepsiCo, said: “7UP Lemon Lemon is about finding a balance between routine and relaxation, modernity and nostalgia. Join us in taking time to enjoy Lemon Lemon while you relax, recharge and reconnect with those around you.”
The drinks are packaged in ‘sophisticated and contemporary’ striped slimline cans with striking iconography playing up the lemon content, as well as the three different flavour combinations.
Now on grocery and convenience store shelves across Canada, the US and Western Europe – including markets like France, Germany, Belgium and the Netherlands – 7UP Lemon Lemon has 70kcal per 355ml can and is free from artificial flavours. It is sweetened with a blend of sugar and stevia leaf extract.
© FoodBev Media Ltd 2022
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