Game of Thrones star Peter Dinklage and Hollywood’s Morgan Freeman will feature in a PepsiCo advert that will air during the upcoming Super Bowl.
The two actors face off to promote two recently released products, with Freeman backing Mtn Dew Ice and Dinklage for Doritos Blaze.
PepsiCo said the advert marks the first time one company has advertised two of its trademarks back to back in one nationally televised Super Bowl commercial.
Both brands now return to adverts during the Super Bowl – Doritos making a comeback after the ten-year run of the crash the super bowl campaign, and Mountain Dew returning after its puppymonkeybaby ad in the 2016 game.
PepsiCo North America chief executive officer Al Carey said: “This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages.
“Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and Mtn Dew Ice, as well as this engaging Super Bowl ad.”
The new lemon and lime-flavoured Mtn Dew Ice is a caffeinated soft drink which includes fruit juice and is now available in the US.
Hot and spicy Doritos Blaze is the first in a series of new Doritos launches, as the brand responds to growing demand for spicy food and snacks.
PepsiCo released a teaser trailer (above) prior to the Super Bowl. The match takes place on 4 February.
© FoodBev Media Ltd 2024