PepsiCo’s convenient foods division Frito-Lay North America has launched Cheetos Popcorn, with the aim of creating a new snacking experience.
The launch marks the first time that popcorn has been infused with ‘cheetle’, a term trademarked by Frito-Lay to describe the orange cheese dust.
Available in stores nationwide, PepsiCo has combined the “iconic Cheetos seasoning with one of America’s snacking favourites, swapping the butter and salt for the cheesy and spicy flavours fans know and love”.
The ready-to-eat bags are available in two flavours: cheddar and flamin’ hot.
According to Frito-Lay, Cheetos Popcorn “creates a new snacking experience that pairs the classic taste of popcorn with an added boost of cheesy, spicy and flavourful fun from Cheetos”.
“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honour, and we’re always looking for ways to help them step up their snacking game,” said Brandi Ray, senior director of marketing at Frito-Lay North America.
Ray added: “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”
Cheetos Popcorn is available now for an RRP of $3.99 for 7oz cheddar bags and 6.5oz flamin’ hot bags, and an RRP of $1.89 for 2oz bags.
© FoodBev Media Ltd 2020
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