In the US, PepsiCo has released “camo cans” for its new Mountain Dew ‘outdoor’ campaign.
The limited-edition cans have been launched in partnership with hunting equipment maker Lost Camo which will also include a sweepstake for consumers to win an outdoor holiday.
This will mark the fifth year in a row that PepsiCo will run an ‘outdoor’ campaign in the US as the company target a number of different lifestyle sports through its soft drinks brands.
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