PepsiCo’s Cheetos brand has entered the pasta aisle with its latest ‘fan favourite’ combination launch in the US, Cheetos Mac ‘n Cheese.
The brand’s latest product taps into the growing trend of at-home consumption amid Covid-19 – which was reflected in PepsiCo’s recent quarterly results – as it combines an “at-home staple” with its cheesy snack.
Cheetos Mac ‘n Cheese is said to deliver the same bold and intense flavour experience of regular Cheetos and is available in three varieties: Bold & Cheesy, Flamin’ Hot and Cheesy Jalapeño.
Made with authentic Cheetos seasoning, the corkscrew pasta noodles are also inspired by the brand mascot Chester Cheetah’s tail. It is available to buy in both single box and cup format.
The new product comes shortly after PepsiCo launched Cheetos Popcorn in two flavours: Cheddar and Flamin’ Hot.
Cheetos Mac ‘n Cheese is the latest innovation designed by both divisions of PepsiCo Foods North America: Frito-Lay North America and Quaker Foods North America, which manages the Pasta Roni brand.
“We’ve seen incredible culinary creativity from our Cheetos fans through the years, taking our product and using as an actual ingredient in recipes — whether at restaurants, or now more than ever, at home,” said Rachel Ferdinando, SVP and CMO at Frito-Lay North America.
She added: “Cheetos Mac ‘n Cheese borrows that culinary inspiration to provide a mischievous mashup of an ordinary fan favourite. We’re putting our orange-dusted fingerprints on an at-home staple at a time when home mealtime occasions are on the rise.”
From 8 August, Cheetos Mac ‘n Cheese is available to purchase exclusively at Walmart stores nationally for an RRP of 98 cents. A further roll out is planned for 2021.
© FoodBev Media Ltd 2020