PepsiCo’s has expanded its Mountain Dew portfolio with the addition of a new watermelon flavour in both original and zero sugar varieties.
Mountain Dew Major Melon is now available nationwide in the US and marks the latest addition to the brand’s permanent flavour line-up, the first in more than a decade.
The beverage joins Mountain Dew varieties such as diet, Code Red (cherry), Voltage (raspberry citrus flavour and ginseng) and a zero sugar version of its original drink, which was launched this time last year.
“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” said Nicole Portwood, vice president of marketing at Mountain Dew.
She added: “We found watermelon to be the number one choice of flavours tested amongst our fans, and Mountain Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”
Mountain Dew Major Melon and Major Melon zero sugar are available now nationwide at retailers and online in a variety of single and multipack sizes.
© FoodBev Media Ltd 2020
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