PepsiCo has recruited rappers Missy Elliott and Busta Rhymes to appear in an advert for Doritos and Mtn Dew – the first time any of its products have been advertised together.
FoodBev reported last week that Game of Thrones star Peter Dinklage and Hollywood’s Morgan Freeman would feature in a joint advert for the new Doritos Blaze and Mtn Dew Ice products. It will be the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
Mars’ M&Ms brand has also today unveiled its Super Bowl offering, starring Danny DeVito, as preparations for the match reach fever pitch.
PepsiCo has confirmed to FoodBev that the addition of Elliott and Rhymes completes the roster of celebrities appearing in its 2018 Super Bowl commercial.
The company launched ‘hot and spicy’ Doritos Blaze at the beginning of the month, followed by a lemon-lime flavoured soft drink called Mtn Dew Ice later in January.
Speaking at the launch of the advert last week, PepsiCo North America chief executive Al Carey said: “This is a great example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages.
“Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and Mtn Dew Ice, as well as this engaging Super Bowl ad.”
The tie between the New England Patriots and the Philadelphia Eagles will be competed on 4 February, with the advertising space sold by broadcasters during the match among the most sought-after in the world.
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