*Aquafina Alive adds more functionality to PepsiCo’s hydration portfolio with reformulated nutrient enhanced waters. *
PepsiCo believes consumers are looking for great tasting beverages and they’re seeking more functionality from their enhanced waters. To provide for consumer needs the company has introdued four reformulated versions of its Aquafina Alive Nutrient Enhanced Water Beverage lineup, including a new option with 10% of the daily recommended value (DV) of fibre.
– Aquafina Alive Satisfy (10 calorie peach mango, with 10% DV of fiber) is one of the only waters on the market with a significant amount of fibre to help lightly fill you up.
– Aquafina Alive Protect (calorie free Berry Pomegranate, with 10% DV of Vitamins E and C) contains beneficial antioxidants that help protect the body from free radicals.
– Aquafina Alive Energize (calorie free orange lime, with caffeine, 10% DV of Vitamin B) is enhanced with about as much caffeine as an average cup of coffee.
– Aquafina Alive Hydrate (calorie free lemon, with electrolytes, sodium and potassium) is enhanced with electrolytes to replenish the nutrients an active body loses throughout the day.
“These beverages build on Aquafina’s heritage, adding the relevant benefits of nutrients and delicious flavours – delivering the multitasking enhanced water consumers seek,” said Aquafina Vice President Ahad Afridi.
Aquafina Alive will also feature new label graphics, designed to clearly convey flavour, benefits and ingredients in a clean, simple way that brings the new flavours to life.
© FoodBev Media Ltd 2022
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