PepsiCo will select up to 10 aspiring entrepreneurial groups, match them with industry mentors, and join with them to activate pilot programmes with PepsiCo brands.
Entrepreneurs can find out more information about the PepsiCo10 and apply online through 24 June 2010.
PepsiCo is partnering on the programme with global venture capital firm Highland Capital Partners and social media publication Mashable and is connecting selected entrepreneurs with other business partners, including OMD Ignition Factory, TracyLocke, dmg :: events and Weber Shandwick.
“The PepsiCo10 initiative is our chance to identify, support and team up with some of the most original emerging technologies and to connect those entrepreneurs with some of the top companies in media and technology to develop innovative marketing ideas,” said PepsiCo’s director of digital and social media, B Bonin Bough.
Entrepreneurs are asked to focus PepsiCo10 submissions on one of four innovation segments:
Proposals will also be evaluated on their ability to impact brands and/or further PepsiCo’s corporate ‘Performance with Purpose’ priorities, which include health and wellness, environmental sustainability and talent development.
“With this programme, we’re championing outside innovation and welcoming it into the organisation to push our marketing and communications expertise to new levels, including how to leverage innovative tools to better connect with and engage our consumers,” said Seth Kaufman, director of media strategy and investment for PepsiCo North America Beverages.
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