PepsiCo Spain has announced its progress in improving the nutritional value of some of its best selling products in line with its ‘Results with Responsibility’ initiative.
The announcement will boost the company’s profile in a health-conscious perspective, appealing to consumers who wish to enjoy traditionally unhealthy snacks with less salt, sugar and fat.
Under the initiative, PepsiCo says it has drastically reduced the amount of sugar, salt, and saturated fats included in its products.
Examples include 7Up and Mountain Dew, which now contain 30% and 40% less sugar respectively; Lay’s Mediterranean chips, which contain 20% less salt compared to the former formula; and Ruffles, Doritos and Fritos now contain 72% less saturated fat due to the decision to substitute palm oil with sunflower oil.
PepsiCo also announced that due to the initiative, new products were released in Spain to promote more nutritional options for consumers. These include Pepsi Max zero sugar, Mountain Dew without sugar, and Lipton Ice Tea Green Tea for beverage options with lower sugar; Lay’s Oven Crackers, which PepsiCo says contain 40% less fat than the average salty snack currently on offer; Sunbites multigrain snacks, which PepsiCo says has 30% less fat below the average of other chips and salty snacks on the market; and Sunbites nuts with combinations of dried fruits and nuts without added salt.
PepsiCo also noted that the release of brands in Spain such as Quaker has promoted the consumption of oats in the diets of Spanish consumers. After this introduction, the company reformulated the Cruesli brand to include 30% less sugar, as well as the launch of Quaker Granolas with Oats, and PepsiCo said this has 30% less sugar than the market average. These options will appeal to a growing consumer based concerned with the sugar content of cereal products.
© FoodBev Media Ltd 2019