PepsiCo will further expand its snacking portfolio with the acquisition of UK-based brand Pipers Crisps.
The kettle-cooked crisps will complement PepsiCo’s existing savoury snacks portfolio, which includes brands in the UK such as Sunbites, Walkers, Doritos and Snack-a-Jacks.
PepsiCo said it plans to accelerate the growth of the Pipers business in the UK and will continue to develop the export of its products.
The Pipers range is currently sold in the out of home environment, including pubs, restaurants, cafes, hotels and farm shops, both in the UK and abroad.
Ian Ellington, general manager of PepsiCo UK, said: “Pipers share our uncompromising commitment to delivering on taste and quality and we’ve long-admired their entrepreneurial spirit. The Pipers brand has a strong proposition within the market, with stand-out taste, flavours and appeal.”
James McKinney, managing director of Pipers Crisps, added: “We’ve developed innovative products to suit evolving tastes while establishing a strong foothold in the market. PepsiCo’s commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavour of Pipers crisps.”
The move comes as PepsiCo continues to broaden its snacking offer to drive growth as consumers move away from sugary soft drinks.
Its Frito-Lay North America division – which includes snack brands such as Cheetos, Tostitos and Lay’s – has been its best-performing unit in recent months.
Last week, PepsiCo released a new line of yogurt- and cheese-based snacks which are targeted at children.
It is expected the Pipers acquisition will be completed in early 2019.
© FoodBev Media Ltd 2022
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