PepsiCo and Danone have entered a long-term agreement which will see the former become the exclusive distributor of Evian natural spring water in Canada.
The exclusive alliance was made between PepsiCo’s division, PepsiCo Beverages Canada, and Danone Waters of America, the US and Canadian importer and distributor of bottled water brand Evian.
As part of the agreement, as of 1 January 2021, PepsiCo Beverages Canada will sell, distribute and merchandise Evian across Canada.
According to the companies, the move will further increase the distribution of Evian and accelerate the brand’s growth. PepsiCo’s presence in all key channels will reportedly allow Evian to expand its consumer reach both in retail and foodservice segments.
“We are thrilled about this new partnership with PepsiCo Beverages Canada”, said Danone Waters of America CEO Henri de L’Épine.
He added: “Their extensive direct-to-store delivery system, strong selling capabilities and a complementary brand portfolio will undoubtedly increase Evian’s ability to serve our business partners who want to offer Canadian consumers an exceptional natural spring water.”
PepsiCo Beverages Canada president, Richard Glover, said: “In the bottled water category, Evian has thrived as a premium and innovative brand. This alliance plays an important role in PepsiCo’s overall hydration strategy and enables us to use our distribution networks and sales capabilities to accelerate the growth of Evian in the Canadian marketplace.”
Earlier this year, Evian announced that its operations had been certified as carbon neutral by the Carbon Trust.
Financial details of the deal were not disclosed.
© FoodBev Media Ltd 2019