PepsiCo has expanded its Pepsi soft drinks range with a new seasonal offering, Pepsi Apple Pie cola.
Inspired by the classic fall dessert, Pepsi Apple Pie aims to invoke a sense of comfort and nostalgia.
The drink will be packaged in a redesigned version of PepsiCo’s two-litre bottle, announced by the company earlier this week.
“Failing at baking – especially this year – is nothing to be ashamed of, and we’re celebrating those amateur bakers that are truly trying their best during a unique holiday season,” said Todd Kaplan, vice president marketing of Pepsi.
“With Pepsi Apple Pie, we’re providing a refreshingly delicious twist on the traditional slice of apple pie, while making sure people have some fun and don’t take themselves too seriously in the process.”
Pepsi Apple Pie will be available via a competition that involves submitting a photo or video of a ‘baking fail’.
PepsiCo recently redesigned its Pepsi Zero Sugar soft drink can, providing it with a new matte black finish.
© FoodBev Media Ltd 2020
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