PepsiCo unveils spicy Doritos 3D Crunch

PepsiCo’s Doritos brand has announced the launch of Doritos 3D Crunch, a revamped version of the brand’s Doritos 3D’s snacks which were phased out in the early 2000s.

The new offering has the same three-dimensional shape as Doritos 3D’s, which were introduced back in 1998. 

Available in spicy ranch and chili cheese nacho flavours, the Doritos 3D Crunch products mark Frito-Lay’s latest expansion in the hot and spicy food category.

Rachel Ferdinando, SVP and CMO, Frito-Lay North America, said: “Doritos 3D Crunch is one of our most anticipated product launches ever. What’s exciting is that we didn’t just bring back the original — we’ve evolved it to reflect the snacking trends of a new generation.

“We’re thrilled to introduce a new version at a time when we all could use a small moment of joy.”

Doritos 3D Crunch will be available from US stores starting 28 December in 6oz bags (RRP $4.29) and 2oz bags ($1.89).

In the UK, Doritos recently entered the tube snacks market with the launch of Doritos Stax in April this year.