PepsiCo‘s latest innovation comes in the form of Neon Zebra, a non-alcoholic mini-can mixer containing real juice and no artificial sweeteners.
Available in four flavours – Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix – this release aims to position PepsiCo as a key player in the cocktail mixer category.
“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience – to cut out time and mess without compromising on quality and taste,” said Emily Silver, VP of innovation & capabilities, PepsiCo Beverages North America.
She continued: “Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavours and colours and easy-to-use, recyclable mini-can format. We’re thrilled with this new venture and all of the opportunities to come in the mixology category.”
© FoodBev Media Ltd 2020
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