PepsiCo's Lay's brand to launch new product line

PepsiCo’s Lay’s brand to launch new product line

The Frito-Lay North America division of PepsiCo has expanded its Lay’s portfolio with the introduction of Lay’s Layers.

The new range is described as “multi-dimensional, one-of-a-kind potato bites with layers”. Lay’s Layers will be available in two flavours – Three Cheese, which features a tangy and cheesy blend of cheddar, parmesan and gouda; and Sour Cream & Onion, a combination of onion and sour cream.

“Lay’s Layers is a new offering in the Lay’s portfolio that is just as multi-dimensional and flavourful as our fans’ lifestyles,” said Melissa Miranda, senior director of marketing, Frito-Lay North America.

Lay’s Layers will be available at retailers nationwide for $4.09 per 4.75oz bag, $1.99 per 1.75oz bag and two 0.5oz bags for $1.

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