PepsiCo is set to bring the Australian potato chip brand Red Rock Deli to the US for the first time.
The US Red Rock Deli brand will join PepsiCo’s Frito-Lay division, and the brand’s initial product range will include three flavours of potato chips: Red Curry and Coconut, Himalayan Pink Salt and Lime and Cracked Pepper.
Made with rough-cut potatoes and cooked in sunflower oil, the snacks contain no artificial colours or flavours and are non-GMO project verified.
2oz bags of each flavour will be available nationwide from selected US retailers including Walmart and Amazon from spring 2018.
PepsiCo will also launch a sampling tour across the US over the coming months to showcase the new brand to consumers.
Stuart Beck, senior marketing director for Frito-Lay North America, said: “Red Rock Deli is a brand that is rooted in a philosophy of unique and elevated flavour experiences.
“We saw an opportunity to bring this distinctly different snacking experience to the cities here in the U.S. that are always hungry for new culinary trends and elevated snacks.”
© FoodBev Media Ltd 2019
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