CBL Drinks has launched a new range of premium, sparkling flavoured waters as part of its Perfectly Clear brand.
The Clear Sensation range will be available in four different flavour combinations: lemon and mint, strawberry and raspberry, pomegranate and blueberry, and apple and pear. Packaged in transparent 500ml bottles, the flavoured spring water is free from sugar and contains the added vitamins A, B3, B5, B6, B12, D3, K1 and H. Each bottle has a recommended retail price of £0.89.
Made using natural spring water, the range aims to appeal to the ever-growing number of health-conscious consumers by offering a healthier alternative to regular, carbonated drinks.
Perfectly Clear claimed that the product has been developed at a time when there is little innovation within the category, and follows research from Mintel that suggests 56% of consumers believe that sparkling water is a good alternative to fizzy drinks.
CBL Drinks sales and marketing director Maurice Newton said: “We are extremely excited to be making such a great milestone with the launch of this fabulous new range. Not only is it delicious, nut it offers zero sugar content at a time when consumers are more health-conscious than ever. Perfectly Clear has well and truly stood the test of time in a market that can sometimes prove volatile and unpredictable, and Clear Sensation look set to do the same.”
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