UK-based flavoured spring water brand Perfectly Clear has developed a six-bottle multipack in response to what it described as “demand from retailers”.
The new pack covers the existing strawberry and lemon-lime flavour varieties of the drink, which offers “consumers a healthier soft drink option for at-home, at the office or on-the-go,” according to Perfectly Clear. It is made and distributed by soft drinks manufacturer CBL Drinks, and contains no sugar.
It follows growth “in both profile and distribution during the past 12 months with the recent packaging format launch assisting the growth.”
Maurice Newton, sales and marketing director at CBL Drinks, said: “Flavoured water as a category has seen 17% sales growth in the last year and the demand for take-home multipacks is obviously increasing with consumer interest in the product category. Having previously only ever sold our 500ml format in single bottles, the demand encouraged a decision to launch the six-bottle pack. Whilst the economy continues to make an upward turn, consumers are still spending carefully and looking for healthier alternatives. Perfectly Clear ticks both boxes, therefore we are confident the multipack offering will be successful.”
Perfectly Clear six-pack 500ml multipacks are available through the wholesale and retail channels at a price of between £2.99 and £3.49.
© FoodBev Media Ltd 2024