Perfetti Van Melle launches functional confectionery

Perfetti Van Melle has announced the launch of functional benefit variants of its Mentos Gum and Smint.

Mentos Citrus Vitamin Gum is sugar-free and contains 25% of recommended daily vitamins B6, C and B12. The gums have a liquid-filled centre designed to give long-lasting freshness.

Sarah Elmer, brand manager at Mentos Gum, said: “Health is significantly higher on the agenda for many of us heading into the winter months and because of this we’ve seen a phenomenal rise in demand for products that deliver added benefits. The new Mentos Citrus Vitamin Gum offers consumers a hit of delicious freshness which excites the mouth and awakens the mind – all whilst contributing to their wellbeing.”

Smint has launched new on-the-go mints, Smint Defensive, sugar-free mints containing vitamin C, B6 and zinc, designed to support the immune system and help reduce tiredness and fatigue.

Smint’s brand manager, Caroline Grimshaw, said: “With the majority of the medicated market now sugar-based and subject to HFSS restrictions, new Smint Defensive provides the ideal, and appealing, sugar-free alternative that not only tastes great but is packed full of added benefits.”

Mentos Vitamin Gum is available at select retailers for an RRP of £2.40. Smint Defensive is available at select retailers for an RRP of £1.