Pernod Ricard has invested in Abasolo Ancestral Corn Whisky, as part of a partnership with Mexican spirits producer Casa Lumbre.
The move follows a collaboration between Pernod Ricard and Casa Lumbre-owned mezcal brand, Ojo de Tigre.
Casa Lumbre develops and produces premium spirits, and its latest partnership with Pernod Ricard also includes its Nixta Licor de Elote brand.
Nixta is a corn liqueur, while Abasolo is a whisky that is also made from corn and is said to offer notes of black tea, honey and spice. Casa Lumbre will continue to operate the two brands, which were both launched in April 2020.
Pernod Ricard’s portfolio already includes three premium tequilas, Olmeca, Altos and Avion, as well as the Del Maguey mezcal – all of which are gathered into a dedicated structure: “House of Tequila”.
“We are thrilled to have partnered with Pernod Ricard to take us to the next level and beyond,” said Casa Lumbre CEO and co-founder, Moises Guindi.
“Pernod Ricard’s passion for terroir and authentic spirits with provenance, make them a perfect fit to expand our storytelling of corn’s importance to Mexico.”
Michael Merolli, CEO of House of Tequila at Pernod Ricard, added: “We believe in Abasolo’s ability to build the world whisky category by recognising more varied tastes”.
“With its distinctive flavour profile, ancient process and Mexican provenance, Abasolo offers something unique that I’m delighted to bring to new consumers.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial