Pernod Ricard-owned Absolut has launched a limited-edition bottle design ahead of summer in the US, featuring red, white and blue packaging.
The vodka brand said it is “raising the bar for summer partygoers and patriots alike to show their Stars and Stripes pride”.
Absolut has also teamed up with Keep America Beautiful, an organisation with a mission to inspire and educate people to take action toward improving their communities.
Shefali Murdia, Pernod Ricard USA brand director of Absolut, said: “Absolut has always embraced the magic of mixing – from cocktails to cultures to communities. With our new America bottle, and partnership with Keep America Beautiful, we’re mixing up the summer party scene with delicious cocktails and a side of giving back.”
From May to September 2018, Absolut will donate $1 to Keep America Beautiful for every photo shared on social media showing how people party with a purpose using #AbsolutAmerica.
The new bottle is the latest in a series of redesigned Absolut packaging. In 2016 it released a blue bottle with an asymmetric design after a collaboration with packaging manufacturer Ardagh. It also created a limited-edition bottle design featuring the six colours of the rainbow flag.
© FoodBev Media Ltd 2021
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