Perrier has added two new flavours to its sparkling water range to coincide with an advertising campaign featuring artist AkaCorleone.
Strawberry and watermelon have been added to the line which currently includes lime, L’Orange, pink grapefruit and green apple.
Using a mansion in Los Angeles as his canvas, AkaCorleone created a 3D art instillation blanketing the building’s exterior inspired by the range of Perrier sparkling flavours.
Perrier USA general manager Grant McKenzie said: “With the introduction of our two new sparkling flavors, strawberry and watermelon, Perrier is thrilled to expand its range of vibrant and flavourful beverage options.
“The new Perrier campaign and our schedule of exciting summer events and experiences seek to inspire consumers and build on the extraordinary character of our full range of vibrant sparkling flavours.”
Each flavour is sugar-free with zero sweeteners and available in the US in both cans and bottles.
Perrier owner Nestlé Waters last week announced a $79 million investment at its Pennsylvania plant amid growing consumer demand for bottled water.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial