The agency said: “The theme is ‘conversation’. We used the ‘French’ aspect as it’s an important value attached to the brand abroad. We played with words and speech bubbles to recreate surreal conversations, collages of words that work well together and evoke sensual and creative conversations in an ironical way. The idea is to leave room for the audience’s imagination to fantasise about situations and ambiences.
“The abundance of conversations is set to the rhythm of the profusion of words and the variety of an expressive and contrasting typography. The choice of words projects the idea of ‘learning French with Perrier’, as many of the expressions we chose evoke cliches of French culture, they make up a totally absurd French language lesson. In this absurdity lies the humour, creativity and as such, the quality of the project.”
See more images from the Perrier ‘Conversations’ campaign.
Source: Hartland Villa
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