Recoaro has relaunched its range of Bio soft drinks, featuring upgraded packaging designed by Italy-based PET Engineering.
A new logo, label and bottle aim to tell a story of tradition and innovation, while putting the product first by ensuring that it is clearly visible to consumers. This forms part of a strategy to raise brand awareness and follow more sustainable trends.
PET Engineering said that the chosen font for the label and the description of ingredients “brings to mind the ancient recipes” written in old books. “It strongly and coherently expresses the desire to be inspired by traditional beverages of the past when the choice of ingredients was made with wise awareness and everything tasted good, natural and healthy,” the company added.
The Recoaro Bio line is available in three variants: Chinotto, Limonata and Aranciata. The Limonata flavour now includes ginger and Aranciata features bergamot to give it “a unique and unmistakeable taste”.
Finally, to highlight Recoaro’s sustainable credentials, the European Union’s organic logo is clearly visible at the front of each bottle.
© FoodBev Media Ltd 2020