PET Engineering has launched a new corporate identity and will gradually replace its current logo during the course of the year, as it seeks to update its look with branding that better reflects the packaging company’s values and expertise.
“We decided to invest in rebranding because we believe it is time for us to communicate our identity more clearly and effectively, bringing out the distinctive features of our unique DNA: we are not only bottle designers but true PET packaging innovators, through a consolidated approach that integrates strategic design, engineering and research” said PET Engineering CEO Moreno Barel.
Marketing manager Elisa Zanellato added: ”For the development of this important project we relied on Univisual, a consulting company in Milan and leader in brand strategy and identity systems planning, to help us realise our positioning and formulate a strategy capable, on one hand, of organising the structure of our company’s services and, on the other, of translating our people-based design vision into a brand.”
The new logo features a depiction of a human head wearing a special crown made up of an idealised neuronal network, representing a scientific mind with the intention, PET Engineering claimed, of “chemically synthesising” PET Engineering’s talent and creative approach as well as evoking the importance of the individual end-user of every product that PET Engineering designs.
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