Yoplait’s Petits Filous brand has entered into the plant-based category with the introduction of its first dairy-free range across the UK.
Made with almonds, the plant-based yogurts are available in the brand’s bestselling raspberry flavour.
The launch comes as Petits Filous looks to meet the growing demand of families seeking dairy-free options for their kids.
“In recent years we’ve seen an increase in families seeking dairy free alternatives, either due to intolerances or simply as a lifestyle choice,” said Joanna Goodman, head of marketing of yogurt, northern Europe at General Mills.
“With limited healthy snacking options available in this space, we wanted to ensure that children who don’t eat dairy can still enjoy the benefits of our yogurts. Dairy Free is packed with calcium and vitamin D and offers the same great taste you would expect from Petits Filous.”
The new dairy-free Petits Filous yogurts are currently available to purchase from Tesco stores, and will be rolled out in Morrisons and Sainsbury’s in September.
Petits Filous Dairy Free will come in packs of four and will retail for £2.35.
Last month, the brand expanded its Mess Free drinkable yogurt portfolio with a no-added-sugar option.
© FoodBev Media Ltd 2021
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