Unilever’s tea brand, PG Tips, has announced a £3 million marketing campaign to support its newly expanded range of green teas.
The brand’s biggest ever spend in support of its green teas, the campaign will run across out-of-home, television, PR and social media platforms.
It forms part of the existing Keep It Tea campaign, with the TV commercial seeing PG Tips’ brand mascot, Monkey, take a light-hearted look at some of the health fads of 2016 before encouraging consumers to keep it simple and stick to tea. The wider campaign will also drive trial and awareness of the brand’s range of green teas by highlighting the taste credentials and unique flavours, such as green tea strawberry cupcake, available within PG Tips’ green tea line-up.
It comes after the brand announced an expansion to its green and herbal tea ranges with the introduction of seven new flavours back in February.
PG Tips senior brand manager Lola Danlos said: “Our new green tea campaign will encourage shoppers to trial our fantastic range of flavours. The range has seen phenomenal growth in the past few years as consumers continue to grow their hot drinks repertoire. Our new campaign, which involves a mix of activations, will really help build on this.
“As well as appealing to new shoppers, the campaign is aiming to encourage fans of black tea to be experimental and try out our exciting array of green tea flavours.”
© FoodBev Media Ltd 2024