PG Tips has released a new range of speciality teas and fruit and herbal infusions, designed specifically to allow foodservice operators in the UK to bolster their tea offering.
The new range includes English breakfast, Earl Grey, green tea, camomile, peppermint and raspberry tea in foil fresh envelopes. PG Tips has also launched a mixed case, which includes 25 envelopes of each flavour.
The brand will seek to capitalise on its position as ‘the nation’s favourite tea brand’ with the launch, and has argued that now is a perfect time to broaden its fruit and herbal offer.
Rhodri Morgan, marketing manager for tea for brand owner Unilever, said: “Growing health awareness continues to drive consumers towards teas which are perceived to be healthier. For example, fruit and herbal infusions have seen 6% growth in year-on-year sales, while green tea sales have surged by 12%. So we’ve released a new range to help operators appeal to younger consumers and grow frequency of sale.”
And Monkey, the mascot of PG Tips, said: “With the new PG Tips range, you can sell the most popular flavours from the nation’s favourite tea brand – PG Tips. So what are you waiting for? Get brewing!”
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