Philadelphia Duo Cremoso is described as being ‘a breakthrough innovation’, a dual texture of creamy Philadelphia cream cheese and a whipped core.
The product comes paper-wrapped, ready to lift out and serve at the table as ‘an indulgent evening treat’.
Available in three flavours: Garlic and Fine Herbs, Vine Ripened Tomatoes and Cracked Peppercorn.
Philadelphia will support this new platform launch with £2.5m of marketing investment, including high-profile TV, in-store and digital activity.
“We believe we’ve created a truly delicious and unique product to revolutionise the soft white cheese segment,” said marketing manager Jennifer Spurr. “Philadelphia Duo Cremoso unlocks a new opportunity for the category, driving incremental growth through new evening snack and dinner table consumption occasions.
“This is a launch that will truly change the way people look at soft white cheese. Our consumer research shows real appetite for the indulgent combination of creamy Philadelphia and superior flavour fusions, and with the strength of the Philadelphia brand and significant ATL and in-store support, we expect this to be a hit with our consumers.”
RRP is £2.49 for a 150g tub. Case size is six.
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