“We know our fans regularly purchase a variety of items that have protein,” said Kathy Burns, director of consumer research at Kraft Foods. “We know our fans regularly purchase a variety of items that have protein,” said Kathy Burns, director of consumer research at Kraft Foods. “We created this new item to help consumers satisfy their desire for a diet with protein, but in a product that they enjoy- cream cheese spread.”
“We’ve already mastered the country’s best-selling cream cheese but want to continue to offer our fans new and delicious ways to truly enjoy their breakfasts and snacks,” said Katie Peterson, brand manager for Philadelphia Cream Cheese. “Philadelphia 2X Protein Cream Cheese Spread delivers another way for consumers to get the protein they want with less fat and calories than peanut butter.”
Philadelphia 2X Protein is available in regular and honey flavours, packed in a 7oz tub.
Source: Kraft
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