Fruit-infused water start-up Phrooti has embarked on a campaign to raise £150,000 on equity crowdfunding platform Crowdcube.
The UK-based brand, which produces a line of fruit-infused waters based on natural dried fruit powders, wants to use the money it raises to target new markets, reach new customers, grow its business and help fully launch its range of bottled drinks.
Phrooti is the brainchild of Jerôme Jacob, who founded the company to offer an alternative to bland and tasteless fruit teas. The all-natural and sugar-free drinks are currently available in two separate flavour combinations: raspberries and strawberries, plus blackcurrants, blackberries and blueberries.
Founder Jerôme Jacob claimed that the crowdfunding campaign couldn’t have arrived at a better time.
“With the sugar tax looming, manufacturers are under pressure to lower sugar levels in their drinks, which could mean more sweeteners, more additives and less flavour,” he said. “That’s where Phrooti is different and why the timing is perfect for us to launch this product. People can enjoy a delicious bottle of Phrooti and know they are treating their bodies to a really healthy drink.
Phrooti is the brainchild of Jerôme Jacob, who founded the company to offer an alternative to tasteless fruit tea.
“Our ambition is, by any standards, large: to become the world’s number one healthy fruit drink. We’ve won two listings with major distributors – Cotswold Fayre (retail) and Harry & Parker (foodservice) – and are revenue-generating. Now, as we refocus towards the bottled market, we are seeking investors through Crowdcube to help facilitate this next stage.
“Through crowdfunding we will be able to move the business to the next level and support the launch of our new bottled products. We feel there is a real gap in the market for healthy fruit drinks that just isn’t being met and Phrooti is the perfect drink to fill it. We hope to achieve plenty of interest from potential investors when our Crowdcube campaign begins on Tuesday 1 November.”
© FoodBev Media Ltd 2020