Piestro, a US start-up which has developed an automated pizzeria, has launched a funding series and is aiming to raise $2 million in seed capital.
Piestro was founded by executives from Miso Robotics, Kitchen United, SBE Entertainment Group, Graze Autonomous Mowers, and Wolfgang Puck. The firm has already reportedly raised $100,000 in funding, and is backed by private equity firm Wavemaker Partners and the Wavemaker Labs food automation venture studio.
According to Piestro, its automated pizzeria can produce pizzas that match the artisanal flavour and texture of pizza classics in three minutes. Customisable recipes can be uploaded to the cooking system, and users can customise their pizza with a variety of toppings and order either in person or through an app.
The machine also utilises a temperature isolation system that keeps the toppings and dough at the optimum temperatures despite the heat of the oven located below.
The automated pizzeria is reportedly suitable for apartment complexes, hospitals, office buildings, school dorms and more, allowing restaurants to increase their visibility and bring their products to the public without the added infrastructure, labour and delivery service costs.
Massimo De Marco, CEO of Piestro, said: “Restaurateurs know it’s those one-of-a-kind recipes that continue to bring customers back. Our technology keeps the authenticity of recipes alive and ensures consistent taste and texture every time a pizza is dispensed.
“There is no reason we should lose the local recipes we’ve come to love or the ability to discover or create new favourites; we can bring automation to the industry and help businesses thrive.”
© FoodBev Media Ltd 2020