Pilot Corporation of America has developed a new line of writing instruments made from recycled polyethylene terephthalate (PET) bottles.
The manufacturer claimed that the Bottle-to-Pen range was “the world’s first pens made from recycled plastic water bottles”, converting each plastic water bottle into approximately two Bottle-to-Pen pens. The gel ink and ballpoint formats feature between 83% and 89% recycled material and unique bottle-inspired barrel design.
The company claimed that the innovation meets the US market’s demand for plastic recycling options, with American consumers drinking more than 48bn bottles of water each year. Approximately 80% of these end up in landfills, it added. By its own figures, Pilot has estimated that 70% of consumers feel guilty about where their plastic bottles end up.
Pilot director of marketing Ariann Langsam said: “Although most Americans drink bottled water, they really do feel guilty about it. It’s our shared responsibility to be good stewards of our planet and do our part to protect the environment. A simple way to do this is working to recycle more often and using products that leave a greener footprint whenever possible. Pilot’s B2P line of pens gives consumers the opportunity to use a high quality writing instrument that not only positively impacts the next generation, but makes a clear statement to others about their commitment to the environment.”
© FoodBev Media Ltd 2019
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