UK nut butter brand Pip & Nut has branched out into the milk alternative sector with the introduction of three almond drinks.
The range will be launched at 390 Sainsbury’s stores this week with further roll outs at Ocado, Wholefoods and Holland & Barrett planned during summer.
Pip & Nut founder Pippa Murray said the launch signals the company’s intent to become a leader in the healthy food and drink sector.
“It’s really exciting to be bringing the Pip & Nut ethos for premium, all-natural, fun and great-tasting products into a brand new category for the very first time,” she said.
The range has no refined sugars or stabilisers and comes in three almond-based flavours: honey and vanilla, coconut, and unsweetened.
Milk alternative sales are set to surge in the coming years, and Pip & Nut aims to capitalise on the boom by building on the success of its current nut butter range.
Murray continued: “We intend to do what we have managed to deliver in the spreads fixture to the almond milk aisle: add incremental sales to the category with our playful lifestyle brand that focuses on delivering flavour over function.”
The three milks come in one litre bottles with a recommended price of £2.
Pip & Nut was launched in the UK in 2015 and has products sold in over 3,500 stores around the country.
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