Heirloom corn snack brand Pipcorn has expanded its portfolio with the introduction of another ‘reinvented childhood favourite’, Heirloom Crunchies.
Available in cheddar, cheddar jalapeno and parmesan truffle variants, Pipcorn’s latest offering is baked rather than fried. The brand claims that the snacks contain 20% less fat compared to ‘leading category favourites’.
According to Pipcorn, its Crunchies are Non-GMO Project Verified and made with sustainable heirloom corn and organic cheese.
The New York-based brand says that it uses heirloom corn to help preserve agricultural biodiversity that might otherwise be lost. Pipcorn’s range features sweet and savoury treats, including popcorn, crackers, Corn Dippers and Cheese Balls.
“The beginning of a new decade uncharacteristically brought about a need for nostalgia,” said Pipcorn co-founder, Jeff Martin.
“We’ve wanted to release a line like this since we launched our cult-favourite Cheese Balls. It reminds us of the memories we had eating cheesy snacks, but had stopped eating due to their artificial additives and substandard ingredients. We are excited to bring back the memory with a better-for-you twist.”
Pipcorn’s truffle parmesan and jalapeno cheddar Heirloom Crunchies will be available exclusively at Whole Foods Market, while the cheddar variant is launching on Thrive Market.
© FoodBev Media Ltd 2021
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