The deal marks the Steelers’ first partnership with PepsiCo’s expanded portfolio.
As part of the new sponsorship, PepsiCo will gain:
The stadium conversion will be complete by the start of the Steelers’ 2012 season.
PepsiCo will also introduce a limited edition Pepsi Max can in honour of the Steelers’ 80th anniversary, available throughout Pennsylvania beginning in autumn.
Source: PepsiCo
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