Pladis appoints A Salman Amin as its global chief executive officer

A Salman Amin.

Pladis, the biscuit and confectionery company owned by Yıldız Holding, has appointed former PepsiCo executive A Salman Amin as its global CEO, effective February 2019.

The announcement comes months after Pladis chief executive officer Cem Karakas stepped down from his role.

Salman will be tasked with formulating Pladis’s global strategy and its plans to diversify the McVitie’s brand as well as its Ulker and Godiva ranges.

Most recently, Salman was global chief operating officer for SC Johnson & Son’s global commercial division. Pladis said that during his time at the company, Salman “built a world-class marketing organisation”.

Prior to joining SC Johnson, Salman was PepsiCo’s chief marketing officer and he also held significant roles across the business including president of PepsiCo UK and Ireland.

Pladis said Salman was a leader in successfully expanding the PepsiCo snacks portfolio globally with brands such as Lays and Doritos.

Salman also spent ten years at Procter & Gamble working in the US, Germany, Saudi Arabia and Switzerland. 

Murat Ulker, chairman of Yıldız Holding, said: “Pladis is just over two years old and already we’re fast becoming a global snacking leader. With Salman’s proven track record in driving transformation and growth among global FMCG players, we’re delighted to welcome him to lead our ambitious and entrepreneurial team.”

Commenting on his appointment, Salman said: “I’ve built a career on seeking out opportunities to rewrite the rules, diversify and be part of consumer evolution. At Pladis we have the opportunity to make our local favourites global stars, and share the heritage of our biscuits and confectionery with the world. I’m looking forward to joining my new colleagues as we embark on this journey together.”

Last month, Pladis UK and Ireland revealed plans to make all its plastic packaging recyclable, reusable or compostable by 2025.

The firm will be improving labelling and joining the On-Pack Recycling Label scheme to ensure consumers are clear on how and where to recycle their packaging.