Anthem Worldwide has continued its partnership with Pladis to develop a brand identity and packaging designs for biscuit brand Meredith & Drew.
The creative agency was briefed to develop an image that conveyed a premium and authentic artisanal baking positioning, but executed in a fresh and modern way.
Anthem Worldwide drew inspiration from the stories of the two original founders, William Meredith and William G Drew, who started their London bakery in 1830. Two distinctive fonts were used to reflect the unique personalities of the two men.
The new range consists of four different flavours: milk chocolate, white chocolate, shortie swirls and oat crunches.
Pladis UK and Ireland director of new ventures Sarah Horowitz said: “The reintroduction of the Meredith & Drew brand opens up exciting new opportunities for Pladis in different channels and with new retailers. Anthem completely understood the complexity of the brief and has delivered a brand identity and pack designs that have been executed with finesse and stylish flair.”
Mark Lloyd, creative director at Anthem, added: “We’ve combined authentic Victorian baking heritage with a modern, fresh twist in a way that draws consumers in to enjoy the eccentric world of Meredith & Drew.”
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