Snacking company Pladis has expanded its McVitie’s Jaffa Cakes portfolio in the UK with limited-edition pineapple cake bars.
The new product is available now in Tesco and Asda stores with a recommended retail price of £1 and will be rolling out across all major grocery and convenience channels in the UK later this month.
The pack includes five individually wrapped bars and Pladis said the cakes are “perfect for adult lunchboxes or for on the go”. Each bar contains 97 calories.
“We’re thrilled to launch our limited-edition McVitie’s Jaffa Cakes pineapple cake bars, offering consumers a new taste adventure for a product they already know and love,” said David Carey, senior brand manager for McVitie’s Cake at Pladis UK&I.
“Our McVitie’s Jaffa Cake bars range has become one of the fastest growing products in the cake category over the last few years.
He added: “We’re excited to build on this momentum with a new zesty, potentially controversial flavour which we’re sure will spark debate with consumers around one of the country’s most loved brands.”
The introduction follows on from the launch of Jaffa Cakes Nibbles and a limited-edition lemon and lime Jaffa Cakes flavour last year.
In December, Pladis UK & Ireland announced plans to make all its plastic packaging recyclable, reusable or compostable by 2025.
The firm is improving labelling and joining the On-Pack Recycling Label scheme to ensure consumers are clear on how and where to recycle their packaging.
© FoodBev Media Ltd 2021
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