Julia Collins, founder and CEO of Planet FWD, with Moonshot
Planet FWD has secured $2.5 million in seed plus funding, in order to grow its regenerative food platform and support the launch of its carbon-neutral crackers brand.
The funding round was led by Emerson Collective, with participation from Concrete Rose, MCJ Collective and Arlan Hamilton. It was also joined by existing investor BBG Ventures, which led Planet FWD’s $2.7 million seed funding round back in March.
The funding coincides with the company’s launch of its climate-friendly snack brand Moonshot. Made with regeneratively grown ingredients, the crackers are USDA Organic, kosher, plant-based and contain no added sugar.
Planet FWD will use the capital to fuel the development of its regenerative food platform, which aims to help other food companies satisfy and grow consumer demand for climate-friendly food products and ensure that farmers are valued for their work.
With the mission to tackle climate change, Planet FWD makes use of regenerative agriculture, a set of farming principles that support and regenerate healthy ecosystems. Through its Moonshot brand, the company is forging direct connections with farmers to source its ingredients.
Julia Collins, founder and CEO of Planet FWD, said: “Every person should have the opportunity to make choices that align with their desire to live on a healthy planet. I created Moonshot to activate more consumers in the growing movement to address climate change.”
Aligned with its climate-friendly mission, Moonshot has committed to becoming a Climate Neutral Certified brand, in partnership with non-profit organisation Climate Neutral.
Moonshot is available via the brands website and will also be launching with Zero Grocery, the first online zero-waste grocer in the US, from 17 December.
© FoodBev Media Ltd 2022
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