Actual Veggies, a maker of ‘veggie-only’ burgers, has closed a $2.3 million funding round to increase brand awareness and expand its range.
Founded in 2020 and headquartered in New York, Actual Veggies claims that its burgers are filled with wholesome ingredients – including vegetables, legumes and spices – and are free from fillers and preservatives.
The company’s portfolio currently includes four burger varieties and Actual Veggies says that it is working to introduce new offerings, including seasonal products.
Investors in the company’s latest funding round include Electric Feel Ventures, Big Idea Ventures, Rose Street Capital and professional footballer, Kieran Gibbs.
Actual Veggies plans to use the new funds to expand its portfolio, invest in new equipment to streamline production and increase brand awareness through marketing.
“Since we launched the company, it’s been an incredible whirlwind and despite the challenges of 2020, we made it a reality,” said Hailey Swartz, co-founder and co-CEO of Actual Veggies.
“The growth we have seen over the past few months far exceeded our expectations as we expanded nationally with partners including Sprouts Farmers Market, HungryRoot, Imperfect Foods, Sunbasket, QVC and FreshDirect. We are humbled by our new partners’ shared excitement and look forward to building off our success to further scale Actual Veggies.”
Andrew D Ive, founder of Big Idea Ventures, added: “We initially invested in Actual Veggies because we knew they had a great concept that would fill a significant gap consumers and retailers were looking for, a plant-based burger that not only tastes great but is actually clean and healthy.”
© FoodBev Media Ltd 2021
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